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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts



The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site.  There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

? You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.



A sitemap of a website is similar to the table of contents of a book.  Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before.  You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own.  And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items.  Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders.  So with these, make sure your website has a sitemap of its own, lest make one.









A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as  a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

· Archive site - maintains and protects electronic contents that are valuable to the point of extinction.

· Business site - promotes a business or a service.

· Commerce or eCommerce site - offers goods for sale.

· Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).

· Database site - searches and displays a particular database's content.

· Development site - provides data and sources that are related to software development and web design, among others.

· Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.

· Download site - allows users to download electronic contents, such as game demos and software.

· Game site - provides a 'playground' where people meet and play.

· Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

· News site - dispenses or distributes news and commentaries (similar to an information site).

· Pornography site - shows pornographic videos and images.

· Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site).

· Shock site - shows images and other materials that aim to offend viewers.

· Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

· Blog site or blogs - registers online readings and posts online diaries or discussion forums.

· Wiki site - allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or "and".

2. Incorporate descriptive keywords on your home page, along with your business name. This is  called "keyword prominence".

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.



Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.

Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.

Impact of sitemap taxonomy to Internet marketing

Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.

Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.

Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn't have a sitemap taxonomy.

Building a sitemap taxonomy

Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits.

Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.

There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.

Do-it-yourself sitemap taxonomy

The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website's content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.

Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.

When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.

Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.




Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.

How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.

What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.

What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.

What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears.  As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.

As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.

What are the benefits of having a sitemap for my website?

1. No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.

2. Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.

3. Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.

4. Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.

How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.

The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.

Some tips in setting up your sitemap

1. Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.

2. Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.

3. Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.

4. Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).

5. Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.

6. Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.

Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.



A lot of web pages will find an SEO sitemap useful in improving their performance.  SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines.  The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files.  To do this, they devise a program called a web crawler, or spider.  This software automatically and continuously surfs and hunts content in the Web.  Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers.  Spiders never stop navigating the web from page to page, to index the relevant content of the Internet.  Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines.  Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them.  Results can be classified as organic, or sponsored links.  Sponsored links are shown prominently because their creators or agents paid the search engine.  Sponsored links are the main source of income of search engines.  “Organic” search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request.
One of the more effective techniques of SEO is the creation of a well-organized site map in a website.  Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine.  This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links.  These are shown as tables or lists, although lists are generally more effective.  Writing code for SEO sitemaps is very easy and simple to format and maintain.  These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description.  Introduction areas can contain more of the keywords.  The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might “hide” your keywords.  Some spiders give more weight to the following, than text in the normal body of the webpage:  heading text, content within link elements, text nearer the top of the page and the text written for a link.  Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking.  This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map.  Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage.  However, in an SEO site map with little text, key words should be added as much as possible.  As much as possible, web links should follow web page titles, and must undergo SEO during coding.  Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of "organic" search results for an extended period of time.  However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position.  Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.



PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.
Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.



There are some basic SEO techniques that you need to use in order to get the highest ranking on search engines. Search engine optimization does not mean that you have to over stuff your articles with keywords. Many people make that mistake. Internet users like you and me get turned off by looking at a whole bunch of keywords stuffed at one place. Instead, you should try to follow some simple techniques to ensure that your web page ranks high on search engines.

Avoid High Keyword Density

Having a high density of keywords in your webpage is definitely not a good idea. The ideal percentage of keyword density should be less than 2% in the entire area of the text. Your web page will attain higher ranking if you follow this rule. If your keyword density is too high, your website may be treated as spam and get blacklisted. Your keyword phrase should ideally be a part of the title and should be positioned high on the page. You should also place the keywords once in every paragraph. These SEO techniques for proper keyword usage will help your webpage achieve higher ranking.

Create Links

Links can be used as a great way to allure users to visit your website. You should place links in sites that have some relation to your website. This way, you target the kind of audience that you want. We are always on the lookout for more information and if we find links in our favorite websites, we will definitely click on the link to see what it has to offer to us. The fact that your website has a link on our favorite site gives it the credibility that you need. These SEO techniques will go a long way to getting you more hits on your website.

Importance Of A Site Map Page

If you have a website with pages and pages of information, it is important to include a site map page so that the search engine spiders can find them. If you have a very large website, then it helps to make several site map pages with around 75 links in each page. All your other SEO techniques may be useless without a proper site map page helping the spiders to find all the relevant information in your site.

Learn From The Competition

It would help to take a look at the keyword usage and website design of your competition, especially if they rank high in the search engines. You could analyze their sites and identify what they have done in order to achieve top ranking. There is no harm in checking out the SEO techniques that are used by other sites as long as you don’t copy them.





Creating a good SEO web design is an important factor in scoring high on the search engines. There are many popular search engines that most internet users utilize in order to find information on various topics. Most of these users do not go beyond the first two pages of the search engine to find what they are looking for. They will either move to another search engine or try a different set of keywords. Your aim should be to rank high on search engines so that your website is visited by most users. A good SEO web design will help you achieve this in many ways.

Website Design Is The Main Factor That Attracts Users

Consider this. You are looking for information on SEO techniques and so you enter the keywords “SEO techniques” in the search engine. You get several links and you click on the first one. What you get is a confused mix of content and graphics which completely puts you off. A good SEO web design will not only attract you towards the site but will probably make you add it to your list of favorites.

You should create an attractive website that also has relevant content. This alone will attract your target audience to your webpage. Too many graphics, irrelevant content and overstuffing of keywords will not help your website at all. Only an appealing and relevant SEO web design will help you achieve high ranking.

Limit Your Use Of Keywords

A good SEO web design includes proper use of keywords and keyword phrases. It is important that you use the keywords in the domain name. You should also place your keyword phrase in the title of the page and in every paragraph. Using the keywords too many times does not help your site one bit. It could get your site blacklisted because of keyword overuse. It is also helpful to place the keyword in the first sentence of your page. These techniques will help you achieve good SEO web design and rank high in the search engines.

The Use Of A Site Map Helps To Enhance Your Web Design

If you have a large website, you should create a site map page. This will allow the search engine spiders to find all the information that is relevant. This is part of a good SEO web design that makes your website achieve a higher ranking. Without a site map, the spiders may not be able to crawl around your site to find the relevant information. You should also have a site map for users to browse through to find the information that they are looking for.

These are some basic aspects of an effective SEO web design which will make your site more attractive to search engines and internet users.




There has been a lot of speculation about which SEO tools are the most effective. With so many software packages and consulting services available, it can be difficult to choose the right optimization strategy, especially when you're on a budget. The good news is that there are a number of quality optimization tools out there that won't take a big bite out of your wallet- in fact, some of them are absolutely free.

Free Stuff And Good Stuff

If you search for SEO tools on Google, chances are that you're going to come up with literally millions of options, many of which are free. The trick is to be able to find tools that are useful- many of the products out there either won't suit your needs or won't function properly. And if you don't have the right optimization tools, your online profits are going to suffer. It's important to know which tools you would need and to test them out before you buy them.

There are a number of effective tools on the market today, both fee-based and free. ResellerGo is an option that allows you to try the product without any charge. This SEO tool allows you to submit your site to over 2000 directories in a very short period of time. There is also a useful tool available for seeing how your site measures up against the competition- with We Build Web Pages, just enter your keyword and find out how your site fares against the top ten sites for that same keyword.

All In One

There are a number of SEO tools that perform more than one function. The Widexl, for example, gives you a geo tracker, password generator, link popularity tester, meta tag analyzer and search engine saturation. Best of all, these are all absolutely free. The iWeb offers you back links, keyword suggestions, Google rank checker, Page Rank predictor and a tool to check link popularity.

In terms of link analysis, the Link Harvester is probably the most comprehensive and effective tool that you'll find. This will show you which sites are linked to you, how many pages of your site have been indexed and how many links you have for each page. Not only that, this tool will also tell you how many inbound links and home page links you have as well as your deep link ratio. One of the most popular SEO tools in terms of keywords is WordTracker. This offers you a database of keywords associated with your niche market as well as common plural forms and misspellings.

It's a good idea to try out as many SEO tools as you can. You'll find that some are more suited to your optimization needs than others. No matter which tools you finally decide on, make sure that you track your site ratings regularly. This is to ensure that your SEO tools are working properly and bringing in the traffic and profits that you need.



If you are starting an SEO business, you should not expect the money to start coming in immediately. It will take some time for your website to get recognized and become popular. With time, you will notice that your business has started picking up slowly but surely. But just creating a website is not the key to a good business. There are a few things that you should keep in mind if you are thinking about starting your SEO business. By following these points, you can hope for a successful business venture.

Create An Attractive And Meaningful Site

Once you have decided what your website is going to concentrate on, you can start with the creation of the site. You should decide whether you will be providing only information or certain services as well. After you have done that, you should create an attractive website with relevant content. Your SEO business will be meaningless without good content provided in an attractive page. You could get the content outsourced by professional content writers to get the best results. Also get a nice logo and keep your page clean. Too many graphics and colors will turn users away, no matter how good your content is.

Prove That Your SEO Business Is Real

Make sure you provide your contact information to show that you really exist. There are many scams in the market now and you don’t want to lose out because people can’t tell whether you are genuine or not. Provide an email address, a postal address and a telephone number too, if possible. Your site will be more convincing as a SEO business if you provide a physical address.

If you have a problem in designing your site, get a professional to do it for you. There is nothing worse than a website looking shabby and amateurish. Nobody will take you seriously and that is a nightmare for your SEO business. There are many professionals who can design your website for you according to your requirements. To start any business you need to invest some time and money. Hiring professionals to design and write content for your site is a good investment idea.

Your SEO business will do well if you provide links to it in other websites. You will get more users interested in your webpage once they see the link provided in other relevant sites. These affiliate programs help you to make money by hosting links to other websites as well. You should use all the SEO techniques in order to make your website rank high in the search engines. This will make you more accessible to prospective customers and will help your business to grow.

These tips should help you to start your SEO business. Using professional web designers and content writers will definitely prove to be a good business idea which you will see for yourself in the long run.



Keeping in view the complexities involved in the process, it is not an easy for anybody to become a search engine optimization specialist. You need to be equipped with a certain set of skills and capabilities in order to earn the right to this title. Let me give you a brief insight into some of those skills and qualifications.

Extensive Knowledge Of HTML

HTML stands for Hypertext Markup Language. It was the first language that is being used almost since the beginning of the World Wide Web. It is true that the graphically oriented website design software programs have become more popular these days, but HTML is still quite relevant. Therefore, it is important for a search engine optimization specialist to have fairly extensive knowledge of HTML. The importance of the knowledge of HTML can be understood with the very fact that most search engines read the HTML the source code of the web page in order to determine the page rank. Therefore, the key to getting a higher page rank lies in how efficiently you have optimized your web page at the source code level. If you are one of those who can write the entire source code of a professional looking web page in HTML in a notepad, it means that your knowledge of HTML is good enough to make you a good search engine optimization specialist.

CSS Capabilities

Knowledge of CSS is also very important in this regard. If you want to optimize your website for better search engine rankings, you must possess sufficient CSS skills. You have to be an expert in using the style sheets in the pages of your website. The SEO specialist must have thorough understanding of at least the basics of CSS use. There are several tasks in SEO process that are related to the use of CSS. For example, the optimization process may require you to create a style sheet for the heading tags of your web pages. You may also need to transform a JS menu into a CSS menu.

Professional Web Design And Development Skills

Professional web design and development capability is another valuable skill to have in your arsenal if you want to be a good search engine optimization specialist. You need to possess considerable knowledge in this field as well. The level of skills must be such that enables you to create a well designed professional looking website all by yourself right from the beginning to the end.

However, most importantly, a search engine optimization specialist must have thorough knowledge regarding the process that a search engine uses to rank the different web pages. It takes long hours of observation, testing and studying to develop these skills.



It looks like everyone is ready to share their special, secret stash of SEO tips. Some people claim they have the ultimate set of tricks to help you get a foot in the backdoor of the search engines. Others claim to have unlocked the secrets to all the algorithms. The truth is that SEO is based more on common sense than anything else. And the best tips that you'll ever get are not only simple, but they are based on practical knowledge, not smoke and mirrors.

No Magic Wands

Unfortunately, many of us still think of the computer and cyberspace as having a touch of magic or science fiction about it. This is why some of the most useless SEO tips promise some kind of a magic formula to break the SEO system. The first thing to understand here is that there is no magic involved whatsoever. An effective SEO strategy is based on marketing techniques and harnessing the latest in SEO tools. Since the field is changing rapidly, it's imperative to know exactly what is happening and what the newest trends are.

This brings us to the next important aspect of SEO tips- common sense. Take a look at your website and pretend it isn't yours. Is it easy to navigate? Does everything look crowded? Do you have to trawl through the entire page to find the links? Remember that if a person lands on your site, you have just a few seconds to make a good impression. If your site is hard to navigate or doesn't provide the relevant information, potential customers will leave as quickly as they arrive. What's worse, they'll tell others that your site has nothing to offer.

Got Content?

If there's one thing that the search engines love, it's good content. Unique, relevant and creative content that is updated regularly will guarantee you a place at the very top of the search engines. To be honest, of all the SEO tips this is probably the most time consuming. But it is definitely worth the effort- what's more, there is no short cut to good content. Spammed or over-stuffed content will get you penalized or even blacklisted by the search engines. Get into the habit of providing new content regularly- best of all, you can archive your old content and still drive traffic to your site.

One of the SEO tips that a lot of people tend to ignore is social networking. Joining communities, online forums and actively blogging will bring you a unique kind of traffic- the kind that might actually translate into sales. Better yet, this kind of networking gives you a great chance to share links with active people, not just a slew of dead link farms. In order for your optimization techniques to succeed, all you really need is to follow these SEO tips along with a good measure of common sense.



We all know that SEO strategies are the key to maintaining a profitable online business.  But in such a complex and rapidly-changing field, it can be hard to figure out which strategies would work best. Are some methods more effective than others? In this game of website optimization, are you holding the right cards?

No Short Cuts

One of the most popular misconceptions about SEO strategies is that there are short cuts to profits and fame. It's important to understand that SEO is not a game that can be fixed or rigged- it's actually a science. Search engines use complex algorithms that are specially designed by computer engineers. Not only that, these algorithms are regularly changed and updated to ensure that users get only the most relevant search results.

Does this mean there are no short cuts at all? Well there are short cuts, but these are often illegal practices that will get you penalized, blacklisted or even banned by the search engines. This means that you have to be careful about the SEO strategies that you employ- if you don't exploit them well enough, you won't get any traffic. If you overdo it, you'll end up paying a heavy price with the search engines. The trick is to maintain a careful balance.

Keep Your Eyes Open

It's important to go into your SEO strategies with your eyes wide open- if you don't, you could end up making some very expensive mistakes. For example, you probably know that submitting articles to directories is a great way to build links. But did you know that some directories are frowned upon by most of the search engines? While looking for a suitable article directory, avoid those that have a lot of banner ads or Ad Sense ads. If there are more than 20 outgoing links per page, it might be better to look for another directory.

Writing original articles is one of the most effective optimization strategies out there. But a lot of people make the mistake of sending out the article without putting in their names or their links in the resource box. Without a name or link, there is no way to link the article back to you. In other words, it's about as helpful as not writing an article at all.

Keywords form an important part of all SEO strategies. But if you are in a popular niche market, you'll be jostling for space against a number of other websites. Instead of aiming for the most popular keywords, work with those that come in second or third. These are words that have a market but that market hasn't become saturated yet. This means that you'll have a far better chance of getting a good page ranking and reaching the kind of traffic that will translate into sales. Remember that the best SEO strategies are the ones that are based in hard work and not short cuts.



Today, SEO software has become a hot topic in the realm of online businesses. As search engine optimization gains popularity, more and more people are looking for softwares to help them with their optimization needs. But is this software better than the professional consultant services? And why do so many people have a bad experience with SEO software?

Be Smart About Your Software

It is no secret that there are a lot of spurious software out there when it comes to SEO. A number of people make the wrong software choice simply because they are not clear about what they need. Before looking into SEO software, make sure that you are clear about what you want from the software. Are your SEO needs complex or do you just require some basic optimization tools? If you are a one-man operation with minimal needs, then it does not make any sense to invest in customized software with multiple advanced options.

It is important to be smart enough to buy the software that is actually essential. If the package claims to drive millions of people to your site overnight and get you the top search engine rankings in a few days, then you can be sure that there is a scam at hand. Any kind of optimization technique will take at least a month’s time to have any effect. Indulge in a little groundwork to find out which software packages will suit your needs the best. Do not purchase it outright, instead, opt for a trial period to get a feel of how it works. During that time, do check out the software's customer service as well.

What You Should Look Out For

A common question that many people ask is whether the professional consultants are better than the SEO software. The bottom line is that the consultants are expensive, with a starting rate of about $500. A good piece of optimization software will give you all the tools that you need at a fraction of the cost. An added bonus is that you will have greater control over your optimization strategies. You will not have to blindly follow what the consultant tells you to.

A good software package should offer you the tools for keyword density and prominence as well as link analysis. It should also keep an eye on what your competitors are doing by keeping tabs on Alexa ratings and noting IP addresses.

The package should also be easy to use. Even the best SEO software will be useless for you if you cannot figure out how it works. Make sure that the package comes with detailed and easy-to-understand manuals and tutorials. Most importantly, make sure that the software comes with regular upgrades. SEO tools are changing almost everyday and your software needs to be updated regularly in order to keep up with the latest trends. With a little underpinning and common sense, you can easily find an SEO software package that suits your online business needs.



In a layman’s language, the SEO Elite is search engine software that makes all the functions of a SEO simple for you. The number of grueling hours that would be required to put in manually are taken up by this software which does the functions with just a few mouse clicks. The benefits are many, and thus it is extremely effective software in this area.

The Advantages Of Using SEO Elite

• Helps to find the ranking of a site based on the keywords used.
• Analyzes and helps search for back links in the major search engines such as Google, MSN, AltaVista etc.
• Looks for sites that can be effective link exchange partners.
• The software helps one find that how many pages exist; and which ones have been indexed by the sought after search engines. This is quite important while optimizing your pages. It is also advised to keep a check on how long it takes for a particular engine to index your pages.
• Helps search title in the search engines.
• SEO Elite gives a good analysis of competitors in the same field. It shows you the websites where they are marketing their business, so that you know where to get the maximum profits.
• You can also find out if the link partners have removed your link from their website, and are thus restricting you from being ranked as high as them.
• It helps you get rid of bad link pages because of which you might be penalized. Bad site linking will also affect your search engine ranking negatively.
• Helps increase web traffic, and thus overall sales. Generates traffic to a site is a daunting task, but with SEO Elite, it becomes fun rather than hard work.
• This software also compares the search keywords in the top engines, so that you know in which areas to optimize.

How To Use SEO Elite?

SEO Elite is very user-friendly, and even a kid can handle it with much ease. The software comes with a manual called SEO Elite Success Blueprint which gives a very comprehensive understanding on how to use the software for better site optimization and improved ranking on the major search engines.

In the beginning, one might get a bit scared on hearing the words ‘software’ and ‘SEO’, but this program is child’s play. It puts one completely at ease, and can be used by an absolute beginner. It covers all aspects which professional search engine optimizers use, and thus with the SEO Elite, you can take complete command of your website traffic.  You land up saving lots of money, which would have got blown up on hiring the services of advanced SEOs.

While using the SEO Elite, you will fall in love with website optimization. Use it to see how it attracts visitors to your site, and thus considerably improve your site ranking!






Search engine optimization certification is a process that is used to confirm whether the SEO specialists are thoroughly trained in the field of website optimization for search engines and are properly aware of the proven way and strategies required to achieve a website a higher page rank in a short time.
Therefore, do not forget to check the certification of the specialists before you actually pay them in order to avail their services.

The best SEO service providers are those who are themselves running a high ranking website and are displaying the seals of certification on the same. If a provider claims to possess the required qualifications and skills but does not show the search engine optimization certification of training, it must be taken as a sign of danger. After all, you are a serious business and you should not take undue risks to achieve an effective online presence.

SEO Is A Complex And Ongoing Process

Keeping in view the level of complexities involved in the SEO process, it is not worth the risk of appointing a specialist without proper certification. However, certification should not be the only deciding criteria for you while you are looking out for an expert SEO service provider. Experience counts. Therefore, you should also check to see the amount of experience they have. You can check this by asking them about the references of the clients they have worked for in the past. The testimonials of the clients who have already used their services will make it easy for you to reach an informed decision. While you are reviewing the search engine optimization certification of the service provider, you should also check their previous works. Check out the websites that they have optimized in the past and see if the sites have achieved high page ranks.

Besides the wide availability of so many training programs in the field of search engine optimization, there are no set professional standards to look out for in a specialist or SEO service provider. This is because unlike other industries, the SEO industry is not regulated. Therefore, even if a service provider shows that they have taken thorough training, it is better to check the depth of training they have undergone. Some SEO training programs charge over $3,000 while there are others that are available at a nominal fee of $50. It is obvious that the course content will widely vary. Some search engine optimization certification programs actually provide very little training at all. Some provide coaching services. Some provide Internet based training while some provide 1-3 day seminars.

Therefore, do not place a lot of weight on certification alone. You had better evaluate the skills of the service provider on the basis of their experience.



There are many SEO myths that I would like to bust here and now. A couple of myths that are prevalent are that you can get a guaranteed ranking and a permanent ranking in the search engines. This is not true at all. It is not possible to get guaranteed or permanent rankings. You have to follow several techniques in order to achieve high rankings in search engines. And you also need to keep altering your website at regular intervals to make sure that it is optimized for high search engine ranking.

It Is Important To Know What The SEO Myths Are

If you hear anyone say that they can give you guaranteed or permanent search engines, you can tell that they are lying. These are SEO myths that you must know about. There are numerous websites being created every day and each site is made using SEO techniques that may make them better than yours. Your site may rank high one day and get dropped the very next day because a more optimized site has been created. It is up to you to keep making constant changes to your webpage in order to keep it scoring high.

Multiple Domain Names Will Get You More Hits – Another Myth

Many of you may believe that having multiple domain names will give you more hits. This is one of the many SEO myths that are prevalent. Consider some websites that rank high in search engines like EBay and Amazon. They have hundreds of pages of content but they retain just one domain name. This is because it would cost more money to get multiple domain names and it would reduce the potential of the sites. Besides, by creating mirror sites with different domain names, you may lose out by being blacklisted by search engines.

Resubmitting Your Website Every Week Does Not Help

There are more SEO myths floating around. One such myth is that resubmitting your website every week or month will make it rank higher. That is a big myth. Once you have submitted your website to a search engine, it will remain in the database for a long time. It won’t disappear from the search engine in a month. It does not make sense to resubmit the website as it will get recognized as a duplicate and that isn’t good for your site’s ranking. In fact, resubmitting your website may get an opposite reaction. The search engines may identify your site as spam and remove it.

Another one of the most common SEO myths is that you will get better ranking by stuffing the page with keywords. Over usage of keywords can in fact get your site penalized by the search engines.

This information should help you avoid SEO myths and use proper techniques to optimize your website.



An SEO guide can show you the way to improve your website so that it gets a high ranking in the results of an important search engine whenever content pertaining to a specific keyword is searched for.

The services of a SEO is important because most internet users go through only the initial one-two result pages of any search performed. If your website is not ranked amongst them, then be assured that your site is not receiving the right amount of traffic that you desire for your business venture.

The fundamental premise of search engine optimization is building a good quality website, with quality content that helps customers.

How Does A Search Engine Work?

Unlike a web directory, a search engine will utilize your entire page, and sometimes the entire site content to determine its place on the rank ladder. One need not submit to a search engine, as they send out robots (termed as spiders). This is a tool by which the spiders move about the Internet following the links from one site to another. So, for a listing as well as good ranking, what is required is a link to your site from an already existing site.

Once you locate a robot in your logs, there can be some additional time gap for you to be finally listed on the search engines. Many engines revise their listings as soon as new sites come in, however, some wait for a month or so before displaying the new ones so that all sites get updated at one go. Be patient, and refrain from re-submitting your site. Re-submission should only be done if you notice your site being dropped from the search engine’s index.

Some SEO Suggestions –

Read the following suggestions on SEO guide to understand the process of site optimization.

a. Create a good site map-

A well-organized navigation throughout the site is a pre-requisite for your customers to visit your subsequent pages. This also helps the spiders to take note of the links on your site and then index them. Also, do not forget to keep updating your site map.

b. Place important links on top –

Spiders in the search engines crawl around the internet for the code. Thus, an earlier link found on the html code will be of higher importance. Important links need to be placed above all secondary links.

c. Use keywords in the file names –

Usage of targeted keywords in the file name helps in improving the concentration of the specific keyword used in a website, leading to better ranking.

d. Get popular back links-

Getting popular back links on a regular basis will help improve your search engine ranking, but it should be done only at a steady pace, or else it might result in being categorized as spam.

e. Title tag should be different for each page-

This is important as search engine spiders will take all the pages to be the same if all the title tags are same, and therefore indexation might not take place. Usage of keywords in the title tag will help increase traffic to the site. The heading might be used as the title tag, and can be inserted in the H1 tag.

So, this is in short your quick SEO guide for search engine optimization process. Remember, the most important aspect of SEO is to understand the target audience and meet their requirements.


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Gardening PLR Articles: 
01.) Fighting Plant Enemies
02.) Garden Pests 03.) Landscape Gardening
04.) Making A Garden 05.) Planting Seeds
06.) Requisites Of The Home Vegetable Garden
07.) The Cultivation Of Vegetables
08.) The Genesis Of Soil
09.) Vegetable Culture
10.) Wild-Flower Garden

Child Care PLR Articles:
01.) The ABC's Of Breastfeeding
02.) Appearance Of Milk-Teeth
03.) Artificial Diet For Infants
04.) Bathing And Cleanliness During Infancy And Childhood
05.) Crying Baby 06.) Deficiency Of Milk
07.) Early Detection Of Disease In The Child
08.) Exposure Of Infants To Open Air
09.) Mothers' Role In Combating Diseases Of Children
10.) Sleep During Infancy And Childhood
11.) Stomach And Bowel Disorders Among Infants
12.) Suitable Clothing For Children
13.) Teaching A Child To Walk
14.) Tips For The Safety Of Kids
15.) What To Do When Your Kids Cry

Better Tennis PLR Articles: 
01.) Chop, Half Volley, And Court Position
02.) General Tennis Psychology
03.) Grip, Footwork, And Strokes In Tennis
04.) Service-The Opening Gun Of Tennis
05.) The Drive In Tennis
06.) The Fundamentals Of Tennis
07.) The Psychology Of Match Play In Tennis
08.) The Psychology Of Physical Fitness
09.) The Psychology Of Singles And Doubles In Tennis
10.) The Volley And Overhead Smash

eBay Marketing PLR Articles: 
01.) eBay: The First 10 Years
02.) eBay Income Possibilities.
03.) What You Need to Know BEFORE You Get Started on eBay
04.) A Beginner’s Guide to the Different eBay Auction Types.
05.) Staying Out of Trouble with eBay’s Listing Policies
06.) Learning the eBay “Lingo”.
07.) 5 Simple Steps to Posting Your First eBay Auction
08.) An eBay Seller’s Checklist.
09.) What’s Your eBay Reputation Really Worth?
10.) Is the eBay Customer Always Right?
11.) 10 Surefire Ways to Kill Your eBay Business
12.) 10 Steps to Successful Selling on eBay
13.) eBay – Part Time or Full? How to Decide
14.) How to Think Like an eBay PowerSeller
15.) How to Use eBay to Grow Your Other Businesses
16.) Taming the eBay Search Engine
17.) How to Choose the Right eBay Product Category
18.) eBay Title Writing Tips.
19.) eBay Description Writing Tips.
20.) 10 Tips for Increasing Your eBay Response
21.) An Introduction to Bidding and Buying on eBay.
22.) Your Rights as an eBay Buyer
23.) 10 Ways to Avoid Being Ripped Off on eBay
24.) How Important is Your Buyer’s Reputation?
25.) How to Check an eBay Seller’s Reputation (and Why You Should Do It)
26.) Understanding the Different eBay Auction Types
27.) When to “Buy Now” and When to Bid.
28.) eBay Auction Buyer’s Tips and Tricks.
29.) When and How to Withdraw Your eBay Bid
30.) You Won that eBay Auction! Now What Do You Do?
31.) The eBay Buyer’s FAQ.
32.) Safe Harbor; eBay’s Own Scotland Yard.
33.) Using PayPal on eBay.
34.) How to Get eBay Coupons.
35.) Introducing the New eBay “Buyer’s Credit” Program.
36.) Tips and Tricks for Using eBay Search.
37.) When Things Go Wrong: How to Resolve eBay Disputes.
38.) Watch Out for eBay Automobile and Computer Scams.
39.) Tips for Buying Collectibles on eBay.
40.) Taking Advantage of “Slow” eBay Auctions P

Viral Marketing PLR Articles: 
01.) 3 Steps to Find Freebies to Add to Your E-book
02.) 6 Ideas for Viral Marketing
03.) B2B Marketers Do It, Too
04.) E-Books and Affiliate Programs
05.) Folksonomies - a New Viral Marketing Tool
06.) Four Good Reasons to Use Viral E-Books
07.) Getting a Buzz On
08.) Houston Museum of Natural Science Went Viral
09.) How to Get and Use E-Mail Addresses for Viral Advertising
10.) Humor Turns E-Mail Viral
11.) Start Viral Marketing Campaigns Using E-Books
12.) Successful Forum Viral Marketing
13.) The Many Facets of Viral Marketing
14.) The Subservient Chicken
15.) Using Chat Rooms in Viral Marketing
16.) Using E-Mail to Achieve Objectives
17.) Using File Sharing in Viral Marketing
18.) Using Forums in Viral Marketing
19.) Using Videos in Viral Marketing
20.) Viral Marketing Goes Mobile
21.) Viral Marketing using Forums
22.) What an E-Book Can Do for You
23.) What Works & What Doesn't in Viral Marketing
24.) Why and How E-mail Viral Marketing Works
25.) Your E-Book is your Viral Salesman