The idea of free SEO can sound very tempting when you are on a tight budget. But there is probably a good deal of apprehension that goes along with it- after all, there's really no such thing as a free lunch, right? Most SEO software offers free trial periods but these expire in a few days. Professional SEO services can be very expensive, especially if your business is still in its infancy. Is free SEO really an option for people on a budget or is it just another pipe dream?
Good News And Bad News
The good news is that yes, there is such a thing as free SEO. The bad news is that there are a lot of unscrupulous people out there that use the word 'free' as a lure for people to buy their products, many of which are a waste of time and money. But wouldn’t you need to shell out cash to make optimization tools work for you? Not necessarily, and this is where most people get misled. The truth is that some of the most effective forms of website optimization have nothing to do with complicated algorithms. They are based on techniques that almost anyone can use.
The most important and effective form of free SEO is content. Search engines love original content- the more relevant and unique it is, the better. Let's suppose you are selling health products on your website. How do you generate content? Simple- make sure that you update your pages regularly with articles. You can write about dieting tips, exercises, nutrition- anything that is related to your product. Archive all your old articles and send them out to article directories. Set up a blog and update it regularly with fresh content as well. This might seem a little difficult at first if you're not in the habit of writing. But once you get in the habit, you'll easily be able to write a couple of articles a week. By keeping on eye on keyword placement, you can easily ensure a high page ranking for your website.
Get Involved
One of the most valuable free SEO strategies has nothing to do with breaking the search engines. In fact, it has everything to do with interacting and social networking. Try and join as many online communities and forums as you can. Become an active participant- for example, if someone posts a health-related question on the boards, make sure that you answer it and provide a link to your site. By interacting with others, you'll find that your collection of links will quickly multiply. Best of all, you don't have to shell out anything to buy backlinks.
Remember that effective SEO is the basis of marketing and advertising. You don't need a degree in computer engineering to write relevant content about your product or be effective in the social networking forums. These are some of the most valuable free SEO methods available.